Festive demand drives the sales of namkeens and millet snacks.
As the festive season approaches, the demand for traditional snacks, particularly namkeens and millet-based products, sees a significant spike. Namkeen manufacturing units are stepping up to meet this increased demand by hiring additional contractual workers, with estimates indicating a boost of around 10-15% in the workforce during this busy period. This year, the daily production of namkeens in Indore has soared to approximately 250 tons, a substantial rise from the usual 150 tons. Local consumption in Indore alone is estimated at 90-100 tons per day, with the surplus being exported to other states, solidifying Indore’s reputation as a hub for traditional namkeens.
The festive period not only heightens the demand for namkeens but also brings a wave of innovation among local manufacturers. Health-conscious consumers are increasingly gravitating towards millets, prompting many home-grown namkeen producers to introduce new varieties of millet-based snacks. Anurag Bothra, secretary of the Namkeen Misthan Nirmata Evam Vikreta Kalyan Sangh Madhya Pradesh, notes that the production of namkeens has escalated dramatically due to high demand from both domestic and international markets. He emphasizes that the introduction of millet snacks is a response to the growing trend of health-focused eating.
In line with changing consumer preferences, many retailers are expanding their product offerings to include healthier options. Anil Saini, a partner at a sweet and namkeen retail chain in Indore and Mhow, highlights that items made from millets and dates are particularly popular this season, catering to the growing health-conscious demographic.
With the festive demand driving innovation and production, the namkeen industry is not just thriving; it is also evolving to meet the needs of modern consumers. As you prepare for the upcoming festivities, consider exploring the delightful range of namkeens and millet snacks that promise to add flavor and health to your celebrations!
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