Blue Tokai Aims to Triple Revenue Before Considering IPO
Blue Tokai, one of India’s rapidly growing specialty coffee chains, is aiming to triple its annual revenue by 2027. This bold goal is supported by a plan to expand its café network from 130 locations to 350 outlets over the next three years. With strong backing from Belgian investment firm Verlinvest, the brand seeks to capitalize on India’s rapidly expanding $300 million specialty tea and coffee market, with a presence in cities such as Hyderabad and Chennai.
As India’s coffee culture flourishes, more urban professionals are choosing cafes as workspaces and meeting spots. Blue Tokai is tapping into this trend by offering unique coffee blends and a modern café experience. By 2027, the company aims to reach ₹10 billion ($118.5 million) in annual revenue, up from its current ₹3.7 billion run rate. The focus is on maintaining healthy profit margins to position Blue Tokai as an attractive candidate for an IPO, though the company is in no hurry to go public.
While global competitors like Starbucks, Costa Coffee, and McDonald’s McCafé continue to expand in India, Blue Tokai focuses on growing the market instead of fighting for a slice of the pie. CEO and co-founder Matt Chitharanjan highlighted that the market has enough space for everyone, with Blue Tokai standing out for its commitment to quality, authenticity, and localized experiences.
Since its founding in 2013, Blue Tokai has raised $81 million, gradually building a loyal following among coffee lovers across India. As the brand grows, it remains dedicated to offering exceptional coffee and advancing India’s café culture. With strong investor support and a clear vision, Blue Tokai is poised for a bright future, continuing to bring specialty coffee to every corner of the country.
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