Curefoods’ Olio Pizza Targets Rs 500 Crore Brand Status by 2026; Plans Expansion into Dubai Market
Olio Pizza, a dynamic cloud kitchen brand under the Curefoods umbrella, has made remarkable strides in the Indian food delivery market, achieving a Rs 100 crore annual revenue rate (ARR) within just 15 months of its launch. Founded by Ankit Nagori, Olio Pizza has quickly captured the hearts of pizza lovers across the country, particularly among Gen Z consumers, who appreciate the brand’s commitment to delivering high-quality, authentic pizzas at affordable prices.
The brand’s meteoric rise can be attributed to its strategic approach to expansion and customer engagement. Olio Pizza has established a strong presence in about 20 cities with 120 locations, and by the end of this year, it aims to reach 200 locations and a Rs 200 crore ARR. Looking ahead, Olio Pizza is setting an ambitious goal of becoming a Rs 500 crore business by 2026, with plans to expand to 500 locations across 60-70 cities in India.
Olio Pizza’s success is also driven by its innovative marketing strategies, including events like Olio and Juliet, which resonate with younger audiences. The brand has also partnered with e-sports events to further strengthen its connection with the Gen Z demographic. The majority of Olio Pizza’s revenue, approximately 80%, comes from online platforms such as Swiggy and Zomato, with the remainder generated from its own website and offline outlets. To enhance customer satisfaction, Olio Pizza is focused on reducing delivery times, aiming to cut the average delivery time from 35 minutes to under 30 minutes.
In addition to its domestic expansion, Olio Pizza is eyeing international markets, with plans to enter Dubai as part of Curefoods’ broader global strategy. Alongside other brands like EatFit and Sharief Bhai, Olio Pizza will bring its online-first model to the Dubai market, offering its signature pizzas to a new audience.
During the 2023 IPL season, Olio Pizza experienced a 35% surge in sales, and it has maintained a 25% increase in sales post-season. Major cities like Chennai, Kolkata, Coimbatore, Bangalore, Mumbai, NCR, and Hyderabad have all contributed to the brand’s impressive growth, showcasing the widespread appeal of Olio Pizza across diverse regions.
As Curefoods continues to drive Olio Pizza’s expansion, the company is also focused on achieving overall profitability by the fourth quarter (Q4) of this year, with a target of reaching Rs 1,000 crore in revenue. With its strong brand identity, innovative approach, and commitment to quality, Olio Pizza is well on its way to becoming a major player in both the Indian and international food delivery markets.
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