Jubilant Foods Partners with Coca-Cola for Beverages and Food Products
Jubilant Food Ltd (JFL), a leading quick-service restaurant (QSR) operator, has taken a significant step forward by signing a Memorandum of Understanding (MoU) with Coca-Cola. This agreement entails the purchase of sparkling beverages and other products from the global beverage giant, along with conducting marketing activities for Coca-Cola’s portfolio. The collaboration marks a strategic shift following JFL’s parent company, Jubilant Bhartia Group, acquiring a 40% stake in Hindustan Coca-Cola Beverages, the bottling arm of Coca-Cola in India.
This development highlights a key milestone for JFL, which operates renowned brands like Domino’s Pizza, Dunkin, and Popeyes, alongside its own QSR ventures, Hong’s Kitchen (an Indo-Chinese brand) and COFFY in Turkey. The MoU signifies an evolution in JFL’s beverage partnership strategy, as the company previously collaborated with PepsiCo since 2018 to serve its drinks at Domino’s and other outlets.
The shift in allegiance from PepsiCo to Coca-Cola aligns with Jubilant Bhartia Group’s strategic acquisition of a stake in Hindustan Coca-Cola Beverages, estimated to be worth ₹10,000 crore. This stake provides Jubilant significant leverage within Coca-Cola’s bottling operations in India, reinforcing its commitment to growth and diversification in the food and beverage sector.
Through this MoU, JFL aims to enhance customer experience by offering Coca-Cola’s iconic sparkling beverages alongside its diverse food offerings. This partnership is expected to strengthen JFL’s market presence across its network of 3,130 stores spanning six countries: India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia. By leveraging Coca-Cola’s brand value and its expansive beverage portfolio, JFL continues to innovate and cater to the evolving preferences of its global customer base.
Stay tuned as Jubilant Food Ltd and Coca-Cola redefine dining and refreshment experiences for customers worldwide.
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